Clean Lines
Made for Class.
Clean Lines Auto Detailing appeals to trendy urban professionals aged 25-45 who own luxury vintage vehicles and prioritize the stylish appearance and upkeep of their cars. They live in city environments and lead active lifestyles, valuing efficient, superior services to maintain their vehicles in top condition while keeping up with their dynamic schedules.
This campaign’s objective is to showcase the convenience and exceptional detailing services provided by Clean Lines Auto Detailing, highlighting the brand’s modern, more hip logo and how it aligns with the transformative enhancement in both the look and upkeep of their vehicles.
Billboard
The Billboard's design, like most of my works, attempts to prioritize communication above all. Trying to stay within the color range as well made this a challenge to find an image that would work well enough.
Poster
The poster was the first piece I made for this campaign. I wanted to establish a solid foundation for the vector art style I would be using, serving as a guide to help dictate how I would continue my work with this campaign in the future.
Web Ad
This web ad was originally simple to make; what made it challenging was finding a way to display it effectively. So, in every format of its display, it is tucked into a corner of some kind, mimicking how it would be seen by a regular user browsing the internet. My intent for it to be a low-impact yet highly readable ad worked well with this style.